Saturday 6 November 2010

Main Task - LIIAR Interpretation for Brief

LIIAR:
Language:
In Media Studies, camera angles are a main vital part in magazine front covers. This can include things such as the camera angle, the positioning of the camera, the distance that is used for the shot of the image and finally the layout that has been created which is also known as the "splash" as the final product.

Conventions and codes are also part of the research which will be used for the music magazine front cover

For example the scenario of a music magazine front cover will be a medium close up shot to show that the main focus of the magazine is to do with the band or the artist that is being advertised and who is promoting the magazine.

Institution:
The institution on a music magazine front cover would be the people who have designed and created the magazine, for example some music magazines have the name NME, Q, MIXMAG, placed on the front cover of the magazine standing out as the masthead which are the creators and designers of the magazine. 

Another thing that links to the names of the magazines are the EMAP's and the IPC's. EMAP is the second largest UK magazine publisher with 16% of the market shares, it is also known to be competing with the IPC Media for lead positions. The IPC Media is Britain's largest magazine publisher, with having over 100 titles and 22% of the market, selling 350 million magazines a year.

In this section of media the term Synergy is used, this is the two aspects of media using people to promote the product. The term synergy means the coming together of two separate media texts in such a way as to benefit both. It usually means that the combination of elements has a greater effect than the individual elements would have alone. With media texts, for example, this can mean that the simultaneous release of a film sound track will stimulate greater consumer interest than if the products had been released separately.

Ideology:
The ideology in media for a music magazine is the values, morals and the messages that are shown. This can be people who make it, or even the places and people that are represented and their values that are shown or used. This can also be known as aspirational.

Audience:
In media the target audience is important for the making of a product such as a music magazine. The target audience normally covers the age groups that are represented, the gender that the magazine represents and also the social classes that it targets towards.
This can be classes such as the following:
A - The A class is known to be the upper middle class for example the Doctors and Consultants etc, in other words the people that are known as the word posh.
B - The B class is known as the middle class for example the Liberians, Lecturers and Teachers etc.
C1 - The C1 class is known as the lower middle class for example Police Officers and Nurses etc
C2 - The C2 class is known as the skilled working class for example the Plumbers and Electricians etc.
D - The D class is known as to be the working class, for example this can be people such as the Shop Workers (Shop Checkouts) and workers in MC Donald's etc.
E -  The E class is also known as the under class for example the people such as Casual Labourers, Students and Pensioners etc.

Representation:
The representation in media is known as the image to represent your target audience. This can be aspirational. This can be re-representing society back to us such as the images and values.
Presenting the aspect of society back to us, what the target audience aspires to.

Once again in this section of media the term Synergy can also be used which is the two aspects of media using people to promote the product.

*For my magazine cover I will create a Website URL for the official website of the magazine, or even a Facebook group page which will be written on the front cover that may be used to advertise my magazine.*

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